SWAN Ignition Coils Attends the 2022 Parts 4 Trade Show.
After a three-year absence due to the Covid-19 pandemic. The Parts 4 trade show returned in 2022, which was held at the Rydes Hotel in Sydney.
SWAN Ignition Coils debuted as an exhibitor this year after becoming a preferred supplier for the Parts 4 group earlier in May.
Prior to the trade show, we had already been supplying our ignition coils to Parts 4 retailers and had received great feedback on our range and high quality, but we saw that the mutually beneficial relationship could be nurtured with other members.
To give some insight into the Parts 4 Automotive Group, it was founded in March 2001 and consisted of only eight Victorian stores. The founders were frustrated by their current arrangement with suppliers as they were being dictated to regarding stock and advertising. So, they sorted out a better way to empower themselves and other independent retailers into a position that would give them an even playing field when it comes to purchasing and negotiating power.
Today, the group has expanded Australia wide to consist of ninety-six independently run retail stores and sixty-four preferred suppliers.
For us at SWAN Ignition Coils, trade shows are not a new experience. We have been exhibiting our range at the Australian Automotive Aftermarket Expo (AAAE) for the past six years. During a meeting with Kim Mamouney (Parts 4 Business Development Manager) at this year’s AAAE, we were so amazed with what the group had achieved and what it could offer us as a preferred supplier, that we submitted our application.
Although the Parts 4 Trade Show is on a smaller scale, we were very impressed with the organisation and outcome of the event.
During the Parts 4 Trade Show, we were fortunate enough to make such a positive impact that we gained many new customers (which we prefer to call partners). Subsequently, due to the traction of our positive feedback, we have gained Parts 4 partners that had not even attended the Trade Show.
Our larger partnerships has enabled our Australian-owned and Trademark-registered brand to find its way into more and more vehicles on the Australian road. Our ignition coils are even making their mark on international roads as we are ever expanding our international presence, with partners in New Zealand and other individual global locations.
Our presence on the global stage may broaden as there is the possibility that we will exhibit at next year's AAPEX in Las Vegas and Automechanika in Birmingham. These two events will further help cement SWAN as a genuine brand in the ignition coil sector. So, watch out for next year’s updates.
The automotive mechanical industry can contact their local Parts 4 store (found via their website www.parts4.com.au) to request our SWAN Ignition Coil range, while Parts 4 retails, along with other retailers, can find our range on both OSCAR and Techdoc or can contact us direct on 03 9336 2889.
As published in the November 2022 issue: https://issuu.com/aaaa710/docs/aaam_nov_2022_ezine/18